BEGIN:VCALENDAR PRODID:-//hacksw/handcal//NONSGML v1.0//EN BEGIN:VEVENT DTSTART:20130925T190000 DTEND:20130925T200000 LOCATION:8818 W Sunset Blvd West Hollywood, CA 90069, SUMMARY:BlueReads Event! Author Colin McAdam discusses and signs his new book, A BEAUTIFUL TRUTH. DESCRIPTION: METHOD:PUBLISH END:VEVENT END:VCALENDAR